Uniden America Corporation is entering a new era in premium installed radar, and so is the 12-volt industry.

Uniden and MSC announced a North American exclusive partnership that realigns the distribution, training, installation, and support of high-end radar systems across the U.S. and Canada.

The partnership unites Uniden’s engineering pedigree with MSC’s deep specialization in luxury automotive integrations, creating an ecosystem designed for uncompromising performance, elevated installation standards, and a higher level of ownership experience for drivers of premium vehicles.

Why This Partnership Matters for the Premium Market

Installed radar isn’t a commodity. It’s a precision system that must be integrated cleanly and calibrated correctly, especially on modern luxury and performance platforms where sensors, materials, and electronics are more complex.

Brands like Mercedes-AMG, BMW M, Porsche, Audi RS, and Range Rover require installation discipline that goes beyond typical aftermarket norms.

This is where Uniden’s exclusive partnership with MSC becomes transformative.

For drivers of premium vehicles, this partnership means:

• Cleaner, factory-level integration that matches OEM fit and finish
• More predictable radar performance across modern luxury platforms
• Faster, higher-quality service through MSC’s in-house support and parts inventory
• Better long-term reliability due to uniform installation standards
• Access to a trained specialist network instead of generalist shops

For specialty dealers and installers:

• A protected channel with stronger MAP integrity
• Unified training anchored in real-world luxury install methods
• Direct access to Uniden-supported education, updates, and beta programs
• A single, knowledgeable partner instead of fragmented distribution

In short:

One standard. One voice. One premium radar ecosystem.

MSC: A Premium Partner for a Premium Category

MSC is not a traditional distributor; it’s a specialist organization built around high-end vehicles and advanced electronics integration.

Its leadership has stewarded the premium radar category for nearly 30 years and built a network of elite 12-volt professionals who routinely work on vehicles where installation mistakes are simply not acceptable.

MSC’s “learning lab” retail store in Mesa, AZ, is one of the few places in North America where:

• Luxury radar installations are taught hands-on
• Advanced calibration practices are standardized
• Real-world scenarios from Porsche, AMG, and M-Series platforms are addressed
• Installers work directly with seasoned professionals

This training-first model is now the foundation for the Uniden ecosystem.

Unified Standards. Elevated Experience.

The Uniden–MSC partnership solves long-standing gaps in the installed radar market, particularly for high-end vehicles.

MSC will now:

• Serve as Uniden’s Exclusive Distributor of all installed radar products
• Provide structured luxury-vehicle installation training
• Maintain warranty parts inventory for faster turnaround
• Perform in-house repairs and technical support
• Safeguard MAP integrity and dealer profitability
• Lead co-branded training and education at major events

This level of alignment is how premium categories grow — with consistency, accountability, and clear standards.

Shared Values: Precision, Reliability, and Integrity

“MSC’s culture of Different, Better, Together mirrors Uniden’s commitment to precision, partnership, and integrity,” said Kamie M. Eckert, Chief Sales & Marketing Officer at Uniden America Corporation.

“For years, the installed radar category has needed a more disciplined, unified approach, especially for premium vehicles. This partnership brings that vision to life.”

Larry Penn, President of MSC, adds: “Uniden delivers the performance and reliability our Partners expect. Together, we’re shaping a future where premium radar isn’t just a product, it’s a standard backed by real education and support.”

What’s Next

Uniden and MSC will collaborate on:

• Expanded luxury-install curriculum
• Advanced training modules for emerging vehicle platforms
• Co-branded dealer programs
• Beta testing and accelerated feedback loops
• Major activations at Master Tech Expo, regional trainings, and premium content

Drivers will feel the difference. Installers will see the difference. The industry will notice the difference.

A New Standard for Premium Installed Radar

This partnership creates something rare in the aftermarket electronics world:

A unified radar ecosystem with premium-level discipline, consistent installation quality, and a long-term commitment to the specialty dealer channel.

For the luxury automotive market, this marks a meaningful step toward a more refined, reliable, and supported radar experience.

Uniden is proud to partner with MSC to set the new standard.

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